HOLIDAY SURVIVAL GUIDE (AXA)

A Comical Awareness Campaign

This was a Studio Project done in school with the guidance of my lecturers. Students were given different words to pair with a word of our choice. The word given to me was "Holiday" and I chose "Catastrophe" among the list of words we could choose from. 

My client here is AXA, an insurance company. Through this project, I wish to raise the awareness of the importance of a travel insurance among teenagers. The language used includes Singlish as well as so the campaign can be relatable to a wider audience.

Hope you'll enjoy this comical project I've worked on!